Interstitial and Banner Ads
Interstitial ads have a full-screen format and appear before you see the intended web page. At times, the ad is shown before the homepage appears, and at other times, appears between two content pages. In comparison, a banner ad appears only on part of the web page and contains a link to the advertiser’s site. Market Ads supports IAB and MMA standards for banner ads.
This format is the best fit to avoid ad fatigue. They appear seamlessly as recommendations in widgets, in-feed blocks and sponsored content. They perfectly contribute to the user experience.
The next step in optimizing mobile advertising’s most effective medium, the Video Ad Serving Template (VAST) from IAB adds additional functions that boost the usage of in-stream digital video advertising, reduce expenses, and promote spending on video ads. Both advertisers and developers enjoy the benefits of VAST-enabled advertising, as it fits naturally with user viewing habits. It is easily shared, preferred by search engines, and offers great eCPM.
Using advanced features like video, gifs, and audio, rich media encourages user interaction. Text articles with embedded video and calls to action that automatically appear when a mouse is on the page margin are just a couple examples of this engaging format. With rich media, users discover more about a brand without ever leaving the page – leading to better conversion rates for you.